Organizing and writing a competitive creative proposal is never an easy task.
While Sr. Designer at Leviathan, the objective is to always push hard for the biggest and best proposals.
While many demur on the competitive proposal process, as a consummate communications art professional... the process is compelling and exciting.
While collaborating on this RFP, my responsibilities included tracking the efforts of multiple on-site and off-site contributors, 2D & 3D artists, compositors and editors.
As their work would filter into the proposal I would draft copy for the creative strategy, directors treatments and image descriptions.
The KBB proposal stands out as an example of how fulfilling the endeavor can be; a small mid-west creative studio can compete and win against other big-name coastal shops.