For several years I worked directly with the marketing team at BMO Harris Bank, Commercial Banking. Our relationship began when the director of marketing reached out to me looking for creative sizzle when putting together premium digital content.
This would entail working with a producer, technical writer, and banking expert to craft compelling narratives for complex financial banking products, investment advice, and finance expertise to their clientele.
Once a narrative was established, I would design creative visualizations to communicate the strategic touch-points in an engaging format. In this instance, we provided an infographic roadmap for clients who are interested in expanding their car dealerships.
The infographic illustrated the logical procession of how and when to advance within their expansion to help avoid unforeseen roadblocks.