My role as creative lead, and small equity owner, of Savor & Salt was born from a package redesign project. At the time, the Bloody Mary mix and custom spiced salt rimmer needed labels with a more prominent appearance.
My design work eliminated the busy graphics and brought renewed focus on an updated logo design. The bold and clean aesthetic provided a stronger visual prominence to help Savor & Salt stand out on crowded store shelves.
The foundational graphics have a modern vintage appearance and work as branded framing devices for print, social, and digital media. Allowing lifestyle images, which I shot in my personal art studio, to be easily branded with promotional punch.