While serving as Art Director for Slack & Company, their client USG Corporation requested a poster design to commemorate the launch of USG’s venture into metal home framing.
Working on the account, our team was asked to develop a design that inspired and create a point of pride for the board of directors.
Our team concepted a Public Works inspired poster design and I was asked to search for illustration artist and compile examples of their work.
Having selected the perfect artist, I then pulled images from the USG building site to communicate style and direction. The final art was a strong composition with an upward perspective to lend an aspirational quality to the poster.
The poster was well received by the client and requested a half-page sell sheet so it could be shared with a wider audience.