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Description:

Chicago Metallic, a building materials company, sought to launch a new LEED certified ceiling product. The project entailed creating an entire identity for its introduction into the marketplace.

Initiating name generation, logo design, brand development for what eventually became known as HRCmaxâ„¢.

Once the product name and identity systems were developed, a sell sheet was produced to speak about the shifts in the building industry towards green products.

Going on to detail why LEED certified products provide greater value, and what types of HRCmax products are available to meet those demands.

The final designs were attractive, clean and contemporary representations for an innovative green building product.

EatDrink, Distributive Design, Derek Weglarz, HRCmax, Branding

The HRCmax sell sheet was created to be used as both a direct sales tool and stand alone document for Chicago Metallic.

EatDrink, Distributive Design, Derek Weglarz, HRCmax, Branding

Sell sheets communicate many relevant product specs; but become cumbersome with too many facts without a clear visual hierarchy.

For a clean appearance, a rigid graphic design grid was created to help strike a balance between informative copy and visual composition.

EatDrink, Distributive Design, Derek Weglarz, HRCmax, Branding