Chicago Metallic, a building materials company, sought to launch a new LEED certified ceiling product. The project entailed creating an entire identity for its introduction into the marketplace.
Initiating name generation, logo design, brand development for what eventually became known as HRCmax™.
Once the product name and identity systems were developed, a sell sheet was produced to speak about the shifts in the building industry towards green products.
Going on to detail why LEED certified products provide greater value, and what types of HRCmax products are available to meet those demands.
The final designs were attractive, clean and contemporary representations for an innovative green building product.