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Description:

My role as Sr. Designer at Leviathan included the creation on any internal marketing work. This ad was created for Screen Magazine to introduce Leviathan as an industry partner in 3D animation.

Free of extraneous marketing copy, a mysterious 3D object was created to gently float on the page. The object rests above on the Leviathan logo platform with contact information below.

Receiving excellent feedback and interest, the ad was placed on a second publication run.

Leviathan, Distributive Design, Derek Weglarz, Branding

 

Leviathan, Distributive Design, Derek Weglarz, Branding Leviathan, Distributive Design, Derek Weglarz, Branding

The 3D object, referred to as the Shark Chandelier, floats on a gently lit background sweep.

Careful consideration was given towards gradient banding, which was eliminated by using a limited tonal range of 30% for any value between 10-100%.