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Description:

Asked to collaborate on the launch of the Leviathan brand, I worked directly with the founders to design a logo and business identity platform.

The visual aesthetic emphasised a distinctly art house connotation with sparse, contemplative and well-crafted design.

The logo used a classic metal press typeface; given more gravitas with A’s swapped with inverted V’s. A single stroke above the logo type represents the infinite possibilities below the surface.

Engraved business card cards were then created that played with the unique features of that printing process.

For a dramatic, high-contrast appearance white type was used on a dark grey cardstock. A custom ink matched 10% darker to the paper stock was created for the abbreviated logo and company address on the back.

Further business identity work derived stationary, presentation templates, and video slates.

Leviathan, Distributive Design, Derek Weglarz, Branding
Leviathan, Distributive Design, Derek Weglarz, Branding

Leviathan, Distributive Design, Derek Weglarz, Branding