In my role as creative lead for Rank & Rally, the official retail partner of Wrigley Field and the Chicago Cubs franchise, we were asked to design a collection of retail bags for the Cubs Team Store.

The project directive called for retail bags that leveraged Cubs franchise assets into a simple and iconic design.

My contributions to the project included a variety of initial designs that explored custom emblems, graphic icons, and historical Cubs branding. As well as the final designs to several retail bags and printed tissue – creating a perfect send-off to the Cubs Team Store retail experience.



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