My time as a contracted Sr. Designer with global PR firm Edelman, offered many exciting communication opportunities to partipate on.
One of my favorite projects was assisting on an entire social media campaign for Kellogg's sponsorship of the 2014 Winter Olympics.
The effort dovetailed off Kellogg's "Great Starts" campaign, reinforcing its key messaging that behind every great start is a great breakfast. Our efforts were guided by a robust social calendar our team concepted in advance to marry messaging, content delivery, and partnership voice into creative that sparks engagement throughout the Winter Olympics.
My contributions included designing flexible content templates to publish a variety of social/digital content. I also concepted and designed several content pieces including downloadable activity sheets, tip sheets, and content posts.