Slack & Company maintained the Dairy Management Inc. (DMI) account for several years. They approached our team with the initiative of updating their appearance to position themselves as a more contemporary and scientific industry resource.
Our team was asked to develop a new aesthetic beginning with their new trade booth, and extend that look out into direct mail pieces to promote their next trade event.
As the account art director, I helped to create a milk flow design that became a visual device for the booth, as well as the supporting marketing material.
The direct mail pieces kept with the clean design, and utilized a variety on print and fold technique to keep the pieces interesting.