While serving as Art Director for Slack & Company, their client AON Corporation wanted to capitalize on its presence at the RIMS trade event in a big way. Appropriating the Hasbro board game Risk® was a concept accomplishing just that.
As one of many art directors on the project, we developed innovative marketing tactics and appropriated them to the board game.
Having secured the licensing, our team implemented a combination of direct mail (a literal game board), interactive floor maps, and brochures to deliver the greatest amount of qualified leads ever generated for Aon at the RIMS event.
This project went on to receive tremendous recognition within the B-2-B industry as a super-charged campaign that never relied on traditional advertising efforts.