In my role as creative lead for Levy Restaurants, we were asked to develop a brand identity systems for the food and beverage programming throughout T-Mobile Arena.

The project directive call for a variety of collateral that reflected the arena sponsor’s brand. The visual elements we incorporated from T-Mobile’s master brand included saturated neon pink paired with high contrasting black, white and grey.

My contributions to the project included designing the visual identity system, which paired the bold color palette of the brand with clean typography and dramatically retouched photography. The friendly fonts, bold design, and “Sin City” inspired images created a striking set of Group Sales and Suite Menus for the arena.

Additional F&B collateral included: business stationery, policy signage, food tags, thank-you and complimentary cards, plus specialty food and beverage menus. I also created bar menus for the premium level Bud Light and Optum lounges, which hued to the masterbrand and environmental design for each.



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